The best person to be in control of data is you.
Control is important to you, especially when it comes to your data. Which is why you’re seeing changes in how you view and manage your information on Facebook.
Off-Facebook Activity. A tool that gives you more control of your data.
You see it.
View a summary of information Facebook receives about your activity on other apps and websites.
You control it.
If you’d like, you can disconnect that information from your account, and it will not be associated with you personally.
You will be able to access this tool from Settings in the coming months.
Understanding Off-Facebook Activity.
Data and the internet Much of what you do online generates data—like when you’re searching for vacation spots or buying a backpack. Occasionally, businesses share that data with Facebook.
Data sent to Facebook One way that data can be used is to help businesses find the right audience to show ads for things you might like—such as a deal on backpacks. These ads are what make most of the internet available free of charge, including Facebook.
Data more in your control Now you can see a summary of information Facebook receives about your activity on other apps and websites. You also have the option to disconnect it from your account.
Questions you may have about Off-Facebook Activity.
If I disconnect my activity, will I stop seeing ads?
No, you’ll still see the same number of ads. The ads that you will see may be less personalized to you.
Does disconnecting my activity mean it’s deleted?
The information you disconnect will no longer be connected to your account. This data can still be used without being linked to an individual user to allow us to let businesses know how their website, app or ads are performing.
Why am I seeing businesses I don’t recognize?
We sometimes receive information from businesses that use third-party data service providers or marketing agencies to help with content and ads.
More about data and control on Facebook.
Four Ideas to Regulate the Internet
Effective privacy and data protection needs a globally harmonized framework.
Why Am I Seeing This? We Have an Answer for You
Helping you understand and control the posts and ads you see.
Improving Location Settings on Android
An update to Facebook’s location controls on Android to give people more choice over how we collect location information and how we store it.
Guiding You Through Your Privacy Choices
We updated the Privacy Checkup tool to help you strengthen your account security and control who can see what you share and how your information is used.
